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Starting a Business 101
Are you ready to start a business?
Make a basic business plan
Product research
Legal Issues to Consider
Budget
Advice (we have lots)
Starting a Business 201
What’s your brand
Setting up your virtual presence
Legal and operational issues
Identifying your ideal customer
Budget, elaborated
Early marketing
The Product, the MVP and Product Market Fit
Starting a Business 301
Systems and software to help you stay organized
KPIs, how to choose and track them
Using data for product research
Developing a brand strategy and marketing plan
Pricing strategies
Invoicing, cash flow and accounting statements
Contracts and NDAs
Hiring: culture, contracts, compensation, legal issues
Starting a Business 401
​Data: team, customer, product, platforms
Customer relationships and systems
Marketing: SEO, ads, PR, agencies
Finance: delinquent customers, taxes, company equity
Taxes
HR: benefits, titles, reviews, bonus and vacation policies
Favorite systems to run a business smoothly
And beyond!
EXTRA MODULES
Fundraising
Building an App
Accelerators
Launching a Non-Profit
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